Nikola Tamindzic, Maayan Zilberman of Lake & Stars (for Jezebel 25)
Friends Mayaan Zilberman and Nikki Dekker founded the Lake & Stars lingerie brand. The designers work in beautiful silk prints and laces to create unique long-line bras, high-waisted briefs, and bodysuits that are simply out of this world. Zilberman and Dekker are often inspired by vintage lingerie, but thankfully without the kitsch (and without the problematic, unexamined reification of bygone generations’ understanding of a woman’s role) that that phrase implies. Their brand imagery explores a more personal and idiosyncratic kind of sexuality, and steers well clear of the woman-as-object tropes of most lingerie modeling (and of the high-def, artificially-colored-and-flavored aesthetic of the brands that dominate the industry, such as Victoria’s Secret). And when it comes to its models, the Lake & Stars has some of the best casting in the business: not only do they always make sure to have a truly multi-ethnic cast, including plus-size models, but I’ve also seen them hire “real women” of various ages who they feel represent the qualities of the brand. I don’t think there’s another lingerie company on earth that would hire a breast cancer survivor as a model. The fact that they don’t make a big deal about any of that — no press releases touting the brand’s body-positivity, no self-congratulatory show notes — suggests that inclusivity comes to them innately.
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shessofuckedinthehead said:
very cool blog!
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